In addition to the e-Business Plan template under the Data-Driven Web Analytics Plan section heading, add a Data- Driven Web Analytics Plan of 4-5 pages that includes the following for the case study organization: . Create a business strategic goals statement (include at least 6 goals). . Develop an action plan for achieving the strategic goals. . Define the necessary benchmarks (including sales trends for the last 12 months). Define a time frame for achieving the strategic goals. . Determine a budget to be allocated to achieving the strategic goals. . Create a free analytics account at Google Analytics, and install the tracking code on the free Web site that was created here: Web site. Include the tracking code in your report. Once your account has been created, visit this demo account to view actual data. Create an analytics profile (including 4 conversion goals). Describe 4 conversion goals that you would like to implement through Google Analytics. (Note: you will not actually be allowed to create these in your demo account.) . Create 4 tracking URLs using a UTM link builder. Copy and paste the final URLs into your report. Schedule 1 report to be sent to your e-mail. . Create 4 dashboards, and embed screenshots into your plan. * Discuss how you will make comparisons between metrics and how analytics intelligence can help