In addition to your calculation, be sure to identify the product/service you chose and provide a brief explanation of how you came up with your calculation.Next, identify and describe two recent factors (one internal and one external to the company) that might positively effect your CLV and then do the same thing for two recent factors that might have a negative impact.Recalculate your CLV considering the positive factors and then separately for the negative factors.Lastly, briefly summarize your CLV analysis with some suggestions for the company.