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In addtion to assesing each SBU's competitive advantages and market opportunities when deciding how to allocate resources, a corporation should also comsider which of these
In addtion to assesing each SBU's competitive advantages and market opportunities when deciding how to allocate resources, a corporation should also comsider which of these factors?
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
