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In an e - mail to all executives and employees, the CEO of a large firm announced that several executives would be reassigned to new
In an email to all executives and employees, the CEO of a large firm announced that several executives would be reassigned to new positions, some of which were clearly demotions. The CEO stated in very convincing language his sincere regret over the need to reassign these people. Yet, several executives complained that the CEO's message lacked sincerity because the CEO did not first notify the executives more personally about their demotions. The executives' complaints reflect the idea that the CEO's message:
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lacked media richness.
relied on jargon that the executives could not understand.
was filtered through others to them.
relied on a medium that communicated a contrasting message than what the CEO wrote.
relied on the grapevine to notify the executives.
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