Answered step by step
Verified Expert Solution
Link Copied!
Question
1 Approved Answer

In an effort to attract and retain air passengers, Metropolitan International Airport has implemented several initiatives over the past year focused on improving the customer

In an effort to attract and retain air passengers, Metropolitan International Airport has implemented several initiatives over the past year focused on improving the customer experience at airport restaurants and retail outlets (shops). Management also believed that upgrading the free WiFi network would enhance passengers' experiences at the airport. While overall customer satisfaction with the airport has been a metric included on the airport's balanced scorecard for several years, general manager Parks Gheesling has collected more detailed customer satisfaction data to help assess the initiatives' success. Gheesling has asked you to examine the data to determine if the initiatives appear to be increasing customer satisfaction. To begin your analysis, review the information in the "Question Legend" tab of the Excel workbook to understand the data and possible passenger responses. The "Year 1" tab presents data collected before implementing the initiatives; the "Year 2" tab presents data collected after implementing the initiatives. Click here to view the Excel data files for answering this problem. (a) What percentage of surveyed passengers purchased items from the airport stores before the initiatives were implemented? From the airport restaurants? Used the free WiFi? (Hint: Using Excel's COUNTIF formula will help with this calculation.) (Round answers to 1 decimal place, e,g. 15.2%.) Store Purchase Food Purchase Used WiFi Before % % % e Textbook and Media Save for Later Using multiple attempts will impact your score. 20% score reduction after attempt 1 Attempts: 0 of 2 used Submit Answer (b) The parts of this question must be completed in order. This part will be available when you complete the part above. (c) The parts of this question must be completed in order. This part will be available when you complete the part above.

Step by Step Solution

There are 3 Steps involved in it

Step: 1

To calculate the percentages of surveyed passengers who purchased items from airport stores airport restaurants and used free WiFi before the initiati... blur-text-image
Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image_2

Step: 3

blur-text-image_3

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Financial Accounting An International Introduction

Authors: David Alexander, Christopher Nobes

3rd Edition

273709268, 273709267, 978-0273709268

More Books

Students explore these related Accounting questions

Question

Explain the Pascals Law ?

Answered: 3 weeks ago

Question

State the uses of job description.

Answered: 3 weeks ago