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In an effort to build sales quickly for its new home alarm system, Ever Alert Inc. sets the initial price of the system very low.
In an effort to build sales quickly for its new home alarm system, Ever Alert Inc. sets the initial price of the system very low. What type of pricing does this reflect?
Spotify the music streaming service during its initial launch and even today for the college student market offers potential users competitive pricing, setting the initial price low. What type of pricing does this reflect?
Group of answer choices
penetration
bundling
price fixing
loss leader
skimming
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