In an effort to determine how well your hospital compares with other hospitals in the area and improve its services, your organization hired a marketing research firm to collect survey data comparing your hospital with five other local hospitals. They looked at a number of areas such as location, physician reputation, and customer service. Another area they researched was food service. Following is a "perceptual grid" comparing the six hospitals in regard to menu variety and food quality. Assume that Hospital B is your hospital.

Graph is attached.

1. Your hospital should focus its efforts on improving menu variety

True

False

Unknown

2. The best hospital for Hospital E to visit to examine what they are doing regarding food service would be Hospital D

True

False

Unknown

3. The best hospital for your hospital to visit to improve what you are doing regarding food service would be Hospital D

True

False

Unknown