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In an effort to improve their online presence, DRAX has decided to redesign their main website and develop a social network channel. To assure that
In an effort to improve their online presence, DRAX has decided to redesign their main website and develop a social network channel. To assure that customers' needs are being met by these measures, the effectiveness of these actions needs to be measured. Identify and elaborate on two (2) measures that a web analytics tool and two (2) measures that a social network analysis tool could identify to improve engagement and effectiveness of their new online presence.
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