In an effort to isolate the problem, the president has asked for an income statement segmented by geographic market. Accordingly, the Accounting Department has developed the following data: Geographic Market South Central North Sales $364,000 $600,000 $560,000 Variable expenses as a percentage of sales 52% 25% 42% Traceable fixed expenses $298,000 $328,000 $ 197,000 Required: 1. Prepare a contribution format income statement segmented by geographic market, as desired by the president (Input all amounts as positive values except losses which should be indicated by a minus sign.) Geographic Mark Total Company $ South Central $ (Click to select) (Click to select) (Click to select) Click to select) (Click to select) (Click to select Click to select) 2a. The company's sales manager believes that sales in the Central geographic market could be increased by 19% if monthly advertising were increased by $23,000. Calculate the incremental net operating income. Incremental net operating income 2b. Would you recommend the increased advertising? O No Yes