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In an era where consumers are increasingly demanding personalized experiences, how can marketers effectively leverage artificial intelligence (AI) and machine learning to deliver highly tailored
In an era where consumers are increasingly demanding personalized experiences, how can marketers effectively leverage artificial intelligence (AI) and machine learning to deliver highly tailored marketing campaigns and recommendations?
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Principles of Information Systems
Authors: Ralph Stair, George Reynolds
13th edition
1305971779, 978-1305971776
