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In an experiment on the social influence of groups, Jocks stopped wearing the Livestrong wristband when Geeks started to wear it because __________. A. they
In an experiment on the social influence of groups, "Jocks" stopped wearing the Livestrong wristband when "Geeks" started to wear it because __________.
| In an experiment on the social influence of groups, "Jocks" stopped wearing the Livestrong wristband when "Geeks" started to wear it because __________. |
A.
- they did not see "Geeks" as a social group
B.
- they saw "Geeks" as a disconnect group
C.
- they saw "Geeks" as a dissociative group
D.
- they saw "Geeks" as an aspirational group
E.
- they saw "Geeks" as an associative group
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
