Question
In an increasingly interconnected global marketplace, how can companies develop and execute successful international marketing strategies that effectively cater to diverse cultural contexts, while maintaining
In an increasingly interconnected global marketplace, how can companies develop and execute successful international marketing strategies that effectively cater to diverse cultural contexts, while maintaining brand consistency and avoiding cultural missteps?
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Global Marketing management
Authors: Masaaki Kotabe, Kristiaan Helsen
5th edition
470505745, 978-0470505748
