In an online grocery marketplace $($e$.$g$.,$ Fresh Direct$),$ how does digitization address the challenge of information asymmetry, often seen in "lemon markets" $($e$.$g$.,$ used car markets$),$ and thus provide a competitive advantage to the platform?

By incorporating technology that tracks the freshness and sustainability of products through blockchain, thereby giving consumers access to verifiable and immutable data on the lifecycle of the groceries they purchase.

By implementing dynamic pricing algorithms that adjust prices in real$-$time based on product quality and demand, ensuring fair value for consumers.

Digitization enhances transaction speed, which naturally improves product quality as suppliers are incentivized to maintain high ratings in a fast$-$paced market environment.

Through the use of detailed product descriptions, verified supplier informathon, platform brand establishment, and customer reviews, which reduce information asymmetry by offering transparent insights into product quality and source.

The digitization process actually worsens the information asymmetry problem by increasing the variety of products available, making it harder for consumers to assess the quality of groceries.