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In an opinion survey, Snoopy was found to be the most appealing celebrity endorser. The beagle from the popular Peanuts comic strip appeared in commercials
In an opinion survey, Snoopy was found to be the most appealing celebrity endorser. The beagle from the popular Peanuts comic strip appeared in commercials for the insurance company MetLife.
Source: Jeff Bercovici, "America's Most Loved Spokespersons," Forbes, March
The advantages of using Snoopy are that he always appears to be
A boring and dull, just like an insurance sales man.
B aggressive and fasttalking through the advertisement.
C lovable, funny and he has a reassuring aura.
D a scary and menacing dog causing fear.
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