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In answering the question Which customers are most likely to click on my online ads and purchase my goods?, you are most likely to use
In answering the question "Which customers are most likely to click on my online ads and purchase my goods?", you are most likely to use which of the following analytic applications?
customer profitability
propensity to buy
customer attrition
channel optimization
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Authors: Stephen P. Robbins, David A. DeCenzo, Robert M. Wolter
8th edition
133884869, 133884864, 978-0133884869
