In answering the question: Why should companies follow an extra-market strategy? It is correct to state that:

Select one alternative:

A.Companies face risks that come from in the market environment except for government regulations, social campaigns, and political movements

B.A non-market strategy does not allow a company to shape the environment in which it operates and creates opportunities

C.The management of key issues and key players is crucial to success in managing the non-market environment

D.The management of issues and key players is not necessary for success in managing the external-to-market environment