Question
In APA format write a 1000 word case study. Select a particular brand or product category that you think would succeed internationally with the right
In APA format write a 1000 word case study. Select a particular brand or product category that you think would succeed internationally with the right integrated marketing communication (IMC)campaign.To accompany the product's global launch,you are asked to identify the best spokesperson for the product---someone with brand appeal to international audiences.Who would you choose and why?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
