Question
In Assessment 2, you advised on a merger between Baby Bunting Ltd and G8 Education Ltd. Based on your analysis and subsequent recommendation, the boards
In Assessment 2, you advised on a merger between Baby Bunting Ltd and G8 Education Ltd. Based on your analysis and subsequent recommendation, the boards of both companies agreed to merge. The CEO of XYZ Mutual Fund John Smith is very pleased with your advisory work and would like you to define the new entity and present your advice to the new board. John Smith has advised that you will present this to the new board in a meeting, so you need to make a presentation or approximately 1012 minutes. In this assessment, you will consider all the important elements of creating a new brand including the new entity name, the companys strategic vision and the new structure for the company DONT DO SLIDES JUST TYPE ANSWERS Articulate a new entity name, mission statement, vision statement, goals, and value statement. (2-3 slides) Discuss how the new entity will increase shareholder value. (1-2 slides)
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