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In Assignment 3, you will analyze the case of Lundbeck Korea, one of the most promising subsidiaries of Lundbeck, a Danish based pharmaceutical firm. If
In Assignment 3, you will analyze the case of Lundbeck Korea, one of the most promising subsidiaries of Lundbeck, a Danish based pharmaceutical firm. If you haven't already done so, review the Assignment Tips and Requirements and the Note on Case Analysis (links are on the instructions page for this assignment). The Vice President of Lundbeck, Michael Andersen, wants to create a reporting structure and management mix that would balance the local demands that Lundbeck Korea required for growth, with Lundbeck's overall strategy. This case introduces the dynamic tensions between taking advantage of local management expertise and executing a corporate strategy developed for an entire global group. In addition, it illustrates the importance of being sensitive to local management goals, while promoting a global corporate culture. Completing this assignment will enable you to explore the tension between global integration and local responsiveness and help you understand how reporting structures can be used to balance the demands between corporate headquarters strategy and local integration
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