In Australia, more than 30 insurers offer a wide variety of different health insurance products. While the number of policies available to you will vary depending on where you live and your circumstances, you may still have more than 100 policies to choose from. However, this could be expensive. Moreover, often the parameters to select the suitable premium are too basic, which gives a minimal indication of the actual lifestyle and the current health of the customers. Vitality Health Insurance company has chosen a different approach. The company believes the way to revolutionise healthcare is to pay for wellness rather than sickness, as traditional insurance companies do. They use technology and data to trackand rewardhealthy behaviour. Read the article about Vitality and prepare a video about its approach to using Big Data to improve the insureds health by providing health insights from data.

More specifically, you are to record a 7-minute by using accompanying PowerPoint slides that address the following sections: Briefly describe the industry to which the analytics have been applied and the business problem to be solved. The type of analytics that could be used and its application to address that business problem. What are the main challenges when using this type of analytics to archive the business objective? What potential types of data and their examples would be collected from the customers, and what suggestions on where they should be stored?