In building a social media marketing plan for a septic company you must answer the following questions:

1. What is the theme and message to be communicated?
2. Who are the targets?
3. How will they be reached?
4. What types of consumer-to-consumer social interactions will be relied on as part of this strategy?
5. How will target consumers be encouraged to socially interact with other consumers to spread the word?
6. What incentives are offered?
7. What ideas do you have for campaigns as part of this strategy?
8. How will performance be measured and evaluated?
9. Identify the best opportunities for using social media as part of the marketing mix.