IN BUSINESS J.C. PENNEY IS BRINGING BACK ITS CATALOG Skien Shutterstock In 2010, J.C. Penney discontinued its catalog that was first published and distributed in 1963. However, once the company realized that many of its online sales came from customers responding to what they saw in print, it reintroduced the catalog in 2015. In other words, J.C. Penney realized that catalog shoppers and internet shoppers are not independent customer segments. If retailers such as J.C. Penney separately analyze catalog sales and internet sales, they may discontinue the catalogs segment while overlooking the adverse impact of this decision on internet segment margins. Source Szarve kapret "Catalog Make a Comeback at Penney. The wall Street Joumat January 20, 2015, pp. 81 and B7 Directions Be sure to read all directions prior to engaging with this activity 1. For this discussion board, I would like you to play the role of a business owner with several store locations (you can use your imagination for whatever it is you sell Just like JC Penney did with its catalog vs online sales segment analysis, how would you go about evaluating your business based on segment PN DD 713 2 5 00 2 9 GE 0 separate halyze catalog sales and internet sales, they may discontinue the catalogs segment while overlooking the adverse impact of this decision on internet segment margins. Source Sa Kapoer Catalog Makes a Comeback at Penney The Wall Street Journal January 20, 2015. pp B1 and 97 Directions Be sure to read all directions prior to engaging with this activity. 1. For this discussion board, I would like you to play the role of a business owner with several store locations (you can use your imagination for whatever it is you sell). Just like JC Penney did with its catalog vs online sales segment analysis, how would you go about evaluating your business based on segment reporting? For example, maybe you would segment different product categories to see the high performers and low performers. What would drive your decisions to keep or drop a segment? Why would you want to perform segment analysis? 2. Use the 'reply arrow below to start your initial post 3. In your initial post, I would expect at least a 200 word response. 4. Then, in two peer responses provide constructive feedback to two other students posts. Each peer response should be at least 50 words. 5. Be sure NOT to use "agree or I disagree language". 6. The due date if Friday of week 9. Hww.dolensare in a Canvas Discussion Board? Grading: The scoring of this assignment will be based upon the rubric and the integrity with which I feel the assignment's criteria has been completed (3 points possible). To view the rubric, click on the ellipsis icon (three vertical dots) in the upper right comer of this assignment Feedback: You can expect me to provide personal feedback for this assignment using the general comment box for this assignment. Thope to have the assignment graded within two weeks of the closing date. Clarity ha DU DO Vio 11 okte_rin/Shutterstock In 2010, J.C. Penney discontinued its catalog that was first published and distributed in 1963. However, once the company realized that many of its online sales came from customers responding to what they saw in print, it reintroduced the catalog in 2015. In other words, J.C. Penney realized that catalog shoppers and internet shoppers are not independent customer segments. If retailers such as J.C. Penney separately analyze catalog sales and internet sales, they may discontinue the catalogs segment while overlooking the adverse impact of this decision on Internet segment margins. Source: Susanne Kapner, "Catalog Makes a Comeback at Penney" The Way Street Joumat January 20, 2015, pp. 81 and B7 Directions Directions Be sure to read all directions prior to engaging with this activity 1. For this discussion board, I would like you to play the role of a business owner with several store locations (you can use your imagination for whatever it is you sell). Just like JC Penney did with its catalog vs online sales segment analysis, how would you go about evaluating your business based on segment reporting? For example, maybe you would segment different product categories to see the high performers and low performers. What would drive your decisions to keep or drop a segment? Why would you want to perform segment analysis 2. Use the 'reply' arrow below to start your initial post. 3. In your initial post. I would expect at least a 200 word response. 4. Then, in two peer responses provide constructive feedback to two other students' posts. Each peer response should be at least so words. 5. Be sure NOT to use "I agree or I disagree language 6. The due date if Friday of week 9. IN BUSINESS J.C. PENNEY IS BRINGING BACK ITS CATALOG Skien Shutterstock In 2010, J.C. Penney discontinued its catalog that was first published and distributed in 1963. However, once the company realized that many of its online sales came from customers responding to what they saw in print, it reintroduced the catalog in 2015. In other words, J.C. Penney realized that catalog shoppers and internet shoppers are not independent customer segments. If retailers such as J.C. Penney separately analyze catalog sales and internet sales, they may discontinue the catalogs segment while overlooking the adverse impact of this decision on internet segment margins. Source Szarve kapret "Catalog Make a Comeback at Penney. The wall Street Joumat January 20, 2015, pp. 81 and B7 Directions Be sure to read all directions prior to engaging with this activity 1. For this discussion board, I would like you to play the role of a business owner with several store locations (you can use your imagination for whatever it is you sell Just like JC Penney did with its catalog vs online sales segment analysis, how would you go about evaluating your business based on segment PN DD 713 2 5 00 2 9 GE 0 separate halyze catalog sales and internet sales, they may discontinue the catalogs segment while overlooking the adverse impact of this decision on internet segment margins. Source Sa Kapoer Catalog Makes a Comeback at Penney The Wall Street Journal January 20, 2015. pp B1 and 97 Directions Be sure to read all directions prior to engaging with this activity. 1. For this discussion board, I would like you to play the role of a business owner with several store locations (you can use your imagination for whatever it is you sell). Just like JC Penney did with its catalog vs online sales segment analysis, how would you go about evaluating your business based on segment reporting? For example, maybe you would segment different product categories to see the high performers and low performers. What would drive your decisions to keep or drop a segment? Why would you want to perform segment analysis? 2. Use the 'reply arrow below to start your initial post 3. In your initial post, I would expect at least a 200 word response. 4. Then, in two peer responses provide constructive feedback to two other students posts. Each peer response should be at least 50 words. 5. Be sure NOT to use "agree or I disagree language". 6. The due date if Friday of week 9. Hww.dolensare in a Canvas Discussion Board? Grading: The scoring of this assignment will be based upon the rubric and the integrity with which I feel the assignment's criteria has been completed (3 points possible). To view the rubric, click on the ellipsis icon (three vertical dots) in the upper right comer of this assignment Feedback: You can expect me to provide personal feedback for this assignment using the general comment box for this assignment. Thope to have the assignment graded within two weeks of the closing date. Clarity ha DU DO Vio 11 okte_rin/Shutterstock In 2010, J.C. Penney discontinued its catalog that was first published and distributed in 1963. However, once the company realized that many of its online sales came from customers responding to what they saw in print, it reintroduced the catalog in 2015. In other words, J.C. Penney realized that catalog shoppers and internet shoppers are not independent customer segments. If retailers such as J.C. Penney separately analyze catalog sales and internet sales, they may discontinue the catalogs segment while overlooking the adverse impact of this decision on Internet segment margins. Source: Susanne Kapner, "Catalog Makes a Comeback at Penney" The Way Street Joumat January 20, 2015, pp. 81 and B7 Directions Directions Be sure to read all directions prior to engaging with this activity 1. For this discussion board, I would like you to play the role of a business owner with several store locations (you can use your imagination for whatever it is you sell). Just like JC Penney did with its catalog vs online sales segment analysis, how would you go about evaluating your business based on segment reporting? For example, maybe you would segment different product categories to see the high performers and low performers. What would drive your decisions to keep or drop a segment? Why would you want to perform segment analysis 2. Use the 'reply' arrow below to start your initial post. 3. In your initial post. I would expect at least a 200 word response. 4. Then, in two peer responses provide constructive feedback to two other students' posts. Each peer response should be at least so words. 5. Be sure NOT to use "I agree or I disagree language 6. The due date if Friday of week 9