In cell H$12,$ insert an Option Button $($Form Control$).$

Edit the option button text to use the Website to replace the placeholder text. Format the new option button to link it to cell $I$$24($if necessary$).$ Format the option button to use $3-$D shading.

Position the new option button so that its top and bottom align with the Social media option button to its left, and that its left aligns with the TV ad option button above it$.$