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In Ch. 10of The Market Research Toolbox , the authorsuggests avoiding loaded questions when designing a questionnaire.What exactly are loaded questions, and why should they

In Ch. 10ofThe Market Research Toolbox, the authorsuggests avoiding loaded questions when designing a questionnaire.What exactly are "loaded" questions, and why should they be avoided?Share two examples of loaded questions. For each, also share an equivalent neutral version that would work better in a questionnaire.

Refernce:

McQuarrie, E. F. (2015). McQuarrie. The market research toolbox (4th ed.). SAGE Publications.

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