In Chapter 12, "Traditional Advertising Media, Newspapers, Magazine, Radio, TV," the textbook discusses the strengths and weaknesses of each of the traditional advertising media (newspapers, radio, magazines, television), which are the most important strengths of each medium presented and recommends development strategies for each one against some of the weaknesses presented.

Questions: 1- Do you think that traditional advertising is going to disappear in the near future in the face of digital media and online services? 2-How much do traditional media support existing social media today?

References: Andrews, J.C., & Shimp, T.A. (2018). Advertising, promotion, and other aspects of integrated marketing communications (10th ed.). Cengage Learning. Cengage.

Chapter 12: Traditional Advertising Media, Newspapers, Magazine, Radio, TV