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In Chapter 14 of their book, Holt and Cameron take full aim at sciency marketing.Briefly summarize their main points, and critique their strengths and weaknesses.
In Chapter 14 of their book, Holt and Cameron take full aim at "sciency marketing."Briefly summarize their main points, and critique their strengths and weaknesses.
The text is Cameron, Douglas and Holt, Douglas,Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands, Oxford University Press. ISBN: 978-0199587407
Here's a link to the free text book
https://b-ok.cc/book/2614297/a005b1
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