In Chapter 15.3 of your textbook you were required to: Recognize thefunction and role of data aggregators, the potential for leveraging third-party data, the strategic implications of relying on externally purchased data, and key issues associated with aggregators and firms that leverage externally sourced data.

-Make a list of the kind of data you might give up when using a cash register, a website, or a loyalty card, or when calling a firm's customer support line. How might firms leverage this data to better serve you and improve their performance? Would you recommend any of these solutions to the business represented in Lab 2?

-What are some of the sources data aggregators tap to collect information? What might be collected about the business represented in Lab 2?

-What data represented in Lab 2 would you consider private? What are the potential privacy law benefits to consumers? Do consumers lose anything from this legislation?