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In Chapter 4 on category Attractiveness, we discussed how to preform an environmental scan or a SLEPT analysis. Perform an environmental scan either for (1)

In Chapter 4 on category Attractiveness, we discussed how to preform an environmental scan or a SLEPT analysis. Perform an environmental scan either for (1) the steel industry or (2) the automobile industry. Based on the scan, identify the opportunities and threats faced by either industry.

The books that this question is coming out of is:

Lehmann and Winer (2005) Product Manager (4th ed.) McGraw Hill

Walker and Mullins (2011), marketing Strategy (7th edition)

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