In Chapter 6- Revenue Management in China's Lodging Sector: Revenue Management in Hotels and Airlines: A Critique,we learn the importance of maximizing rooms revenue (i.e. obtaining the most money for a hotel room). After viewing the video titled, The Future of Hotel Revenue Management, we learn from Dr. Kimes that revenue maximization needs to be generated from other "streams" (Cornell, 2010).

For this , Iwould like you to utilize this readings, video and outside sources to discuss what current and future revenue streams hotels should focus on to ensure revenue maximization for the entire hotel.

Address the following:

• What "streams" or departments do hotels generally apply revenue management?
• What "streams" or departments could hotels focus more energy on developing additional revenue?