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In Chapter 9, Forecasting demand for new products is especially difficult. Due to the lack enough historical data, a new company is unable to compute
In Chapter 9, Forecasting demand for new products is especially difficult. Due to the lack enough historical data, a new company is unable to compute averages, trends, and the like and the company does not know the impact of advertising and other factors on demand. In these instances, what type of forecasting would be most effective and why? Write your initial response in 150
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