In Chapters 13-16 of the Advertising, Promotion text. The book from where you have to get the information is: Advertising, Promotion and Other Aspects of Integrated Marketing Communications, 10^thedition, Terence A. Shimp

1). Pick an Integrated Marketing Communications focus. (There is one for each chapter.)

2). Tell me your opinion on the focus you chose. Be sure to include some background on the issue or topic. They are based on the content of that chapter.