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In choosing the proper media to carry the message, advertisers must decide on _ _ _ _ _ _ _ _ . Question 2 Select

In choosing the proper media to carry the message, advertisers must decide on ________.
Question 2Select one:
a.
reach, frequency, impact
b.
markets, target markets, consumers
c.
reach, impact, television stations
d.
target markets, users, heavy users
e.
strategy, users, media

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