Question
In class we have been discussing the communications process and how it describes the interactions between a sender and a receiver of a message. We
In class we have been discussing the communications process and how it describes the interactions between a sender and a receiver of a message. We are to find and watch a commercial for McDonald's. The link to my commercial is below. I found it on YouTube. It is titled "McDonald's Commercial 2018 USA" with the hashtag #Baconsmokehouseburger #McDonalds. It is dated July 6, 2018. I am prohibited from providing a link so I hope this helps.
I need help analyzing the commercial using the communications model and help answering the following questions.
Who are the sender and receiver of this commercial?
Why are marketers at McDonald's concerned about the encoding and decoding of the commercial?
What is the central message of the commercial?How do receivers provide feedback to the sender?
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
