In class, we looked up press releases from various companies. The intention of a press reledse is iypica to provide incentives for consumers to buy a product to inspire user generated content on social media to communicate with the company's channel partners to encourage news organisations to write about the company or its products to send a highly controlled message to the market While there are now many options to traditional advertising, as we saw in class many large companies still spends a lot of money on traditional advertising such as TV commercials. One of the reasons for that is that this type of communication strategy is not affected by the noise variable in the communication model since it's mostly visual social media marketing can only be used for communicating with young people most consumers are actively paying attention to commercials when they watch TV the company can reach many people quickly with the same message with traditional advertising. the company doesn't have to be concerned about getting feedback since everyone will see the exact same message with traditional advertising The clothing company Levi Strauss that markets among other things the Levi's jeans, uses a multiple channel strategy. Which of the factors below is a benefit of such as strategy? It will provide more options for consumers who would like to buy the company's products It eliminates intermediaries It will give the company better control over its supply chain management strategy It is the best strategy for reducing horizontal channel conflict It increases the length of the marketing channels Supercenters, like most Walmart stores, are characterized by expensive fixtures wide assortments deep assortments comparatively high gross margins a high level of personalized service While used to be one of the most popular retail formats in the US, this category of retailers has seen a significant decline in sales since consumers are spending more in other types of stores. department stores specialty retailers supercenters warehouse clubs grocery retailers What is the potential downside associated with using price-based sales promotions such as coupons? They cannot be coordinated with other promotional mix tools. There is no downside to using price promotions. They can hurt profit margins. It is difficult to evaluate how promotions work. They take up too much media space. You are seeing an influencer on TikTok talk about a new brand in several posts but the influencer never discloses that they might be paid by the company that markets the new product. You are pretty certain that the influencer is getting compensated and find this misleading. What could you do about it? You can report the influencer to the Federal Trade Commission, which is the government entity that regulates all forms of advertising including influencer marketing. You should contact the Social Media marketing board who are providing guidelines for influencer marketing There is nothing you can do. Influencers are not required to disclose any free products or other support they have been getting for promoting products online. You should report the influencer to TikTok because it's the company's responsibiltity that all paid influencers are truthful You should report the influencer to the American Marketing Association, which manages all influencer marketers What statement best describes billboards and other outdoor media? Billboards are helpful for targeting specific geographic areas. Billboards allow a company to show an emotional story about its brand. Billboards are great options for complex messages. Billboards allow for two-way communication. Billboards are generally very expensive compared to other types of media