SkyHigh, Inc. has launched a new rock$-$climbing kit for beginner climbers. The marketing team has created a highly visual campaign geared toward a Millennial audience who show a strong presence on Instagram and YouTube. SkyHigh decides it will launch its first video ad on YouTube and host a sponsored ad on Instagram to get their message across. Which element of the communication process does this scenario illustrate?

Multiple Choice

selecting a channel

delivering a message

encoding a message

gathering feedback

managing noise