In coming up with revenues on its proposed theme park in Brazil, Disney estimates that 15% of the revenues at the park will be generated from people who would have gone to Disneyland in Orlando if the park did not exist. When analyzing the project in Brazil, the right estimate for revenues is The total revenues expected at the park. Only 85% of the revenues because 15% of the revenues would have come to Disney anyway A compromise estimated that lies between the first two numbers