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In conjoint analysis, the survey uses questions that directly ask about the importance of a dimension such as How important is a price to your
In conjoint analysis, the survey uses questions that directly ask about the importance of a dimension such as "How important is a price to your decisions?"
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The conjoint model can be used to identify how much a respondent values each of the attribute levels that are asked about in the conjoint survey.
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= If segments are wanted when using conjoint analysis the segmentation needs to happen BEFORE the conjoint analysis like in the IBM Case.
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