In consideration of the content marketing maturity model:

1. Describe where Amazon is in the content marketing maturity model. Then, describe what they need to do to become a storyteller. If they're a storyteller, explain what they're doing that is effective.

2. Explain what you think the content marketing goal is or should be

3. Describe a buyer persona for Amazon

4. Map your buyer persona to the buying cycle

5. Outline what is or should be Amazon's content marketing mission statement