In consultation with members of the economics department at a local college the marketing department has been able to gain some insight into the elasticity of demand for the higher quality product. In addition, members of the faculty in the materials and logistics department were able to incorporate various economies of scale into the cost estimates. The fixed costs for different size processes as well as the variable cost information is presented with the sales information in table 1 Table 1 Parameters for Alternative Sales Volumes (Process 1 only) Option Number Selling Price Sales Volume Fixed Cost Variable Cost/unit $25 90,000 100,000 150,000 15 14 13.5 60,000 4 15.5 a) What should Goliath do and how much money will they make if their goal is to make as much money as possible? b) What should Goliath do and how much money will they make if their goal is to maximize their return on investment? c) What should Goliath do and how much money will they make if their goal is maximize their market share