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In consumer research, _ _ _ _ _ _ _ _ is information that has already been collected for some other purpose, and is often
In consumer research, is information that has already been collected for some other purpose, and is often helpful in designing a new research project.
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primary research
secondary data
experimentation
negativism
positivism
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Introduction to Risk Management and Insurance
Authors: Mark S. Dorfman, David Cather
10th edition
131394126, 978-0133255409, 133255409, 978-0131394124
