Question
in context of the prospect's mental steps (AIDCA) in the personal selling process, desire means a. the salesperson tries to force the prospect to admit
in context of the prospect's mental steps (AIDCA) in the personal selling process, "desire" means
a. the salesperson tries to force the prospect to admit they want the product
b. the prospect believes the product the salesperson is selling is the best one to satisfy his/her need
c. the prospect is highly aware of having an unsatisfied need
d. the salesperson is highly motivated to make a sale
in context of the prospect's mental steps (AIDCA) in the personal selling process, "desire" means
a. the salesperson tries to force the prospect to admit they want the product
b. the prospect believes the product the salesperson is selling is the best one to satisfy his/her need
c. the prospect is highly aware of having an unsatisfied need
d. the salesperson is highly motivated to make a sale
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Intermediate Accounting
Authors: James D. Stice, Earl K. Stice, Fred Skousen
17th Edition
978-0324592375
