Question
in context of the prospect's mental steps (AIDCA) in the personal selling process, desire means a. the salesperson tries to force the prospect to admit
in context of the prospect's mental steps (AIDCA) in the personal selling process, "desire" means
a. the salesperson tries to force the prospect to admit they want the product
b. the prospect believes the product the salesperson is selling is the best one to satisfy his/her need
c. the prospect is highly aware of having an unsatisfied need
d. the salesperson is highly motivated to make a sale
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started
Strategic Management Competitiveness and Globalization, Concepts and Cases
Authors: Michael A.Hitt, R.Duane Ireland, Robert E.Hoskisson
11th edition
978-1285425177, 1285425170, 978-1305200333, 978-1285425184
