Oceana Inc. is a Canadian food manufacturing company that recently commenced its international operations. Using a blend of standardized and differentiated marketing strategies, Oceana has been able to achieve economies of scale. It has standardized its products and created a brand that is recognizable across continents while retaining the flexibility to customize products and marketing efforts to the end user based on market preferences. This blended approach is known as _____.

Group of answer choices

Globalization

Franchising

Licensing

Privatization