In December 2017, the International Olympic Committee announced that Russia would not be allowed to participate in the next Winter Olympics. The decision was based on the conclusion that Russian officials tampered with drug testing samples at the last Olympic games held in Sochi, Russia. Similar decisions were made in the most recent Summer Olympics (e.g. fined a female volleyball team for wearing short pants rather than a bikini bottom).

Some marketing experts contend that TV and on-line viewers will no be interested in watching the games because the rivalry between two world powers, USA and Russia will not take place.

Your market research firm has been hired by Coca Cola, a long-time sponsor of the Olympic games. (Assume you've travelled back in time to 2017).

State your market research objective

Briefly describe your market research method

Design a questionnaire that includes:

screener

at least one SKIP/BRANCH

five close-ends

at least one open-end

demographics