In deciding when entering a new product market with an innovative product, an established company should be influenced mainly by : Question 7Answer a. Recognition that early-mover advantage is the key to success in new markets b. The need to minimize risk by waiting to see how technology and customer requirements evolve in the emergence of the new market c. The potential to exploit network externalities in order to establish a dominant market position d. Assessing how the firm's resources and capabilities affect the relative importance of early-mover and follower advantages