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In defining its blue ocean strategy, who did Southwest Alrlines see as its main competition? people with higher levels of disposable income other airlines people
In defining its blue ocean strategy, who did Southwest Alrlines see as its main competition?
people with higher levels of disposable income
other airlines
people who drive or take a bus to travel
auto manufacturers
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Managing Supply Chain and Operations An Integrative Approach
Authors: Thomas Foster, Scott E. Sampson, Cynthia Wallin, Scott W Webb
1st edition
