Question
In detail, explain why it's important to test new products prior to launch, and provide an example of a type of product and the testing
In detail, explain why it's important to test new products prior to launch, and provide an example of a type of product and the testing it likely passes through.
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
