Question
In developing a PPC campaign, an advertiser should consider all of the following information that can be provided by a tool such as Google's Keyword
In developing a PPC campaign, an advertiser should consider all of the following information that can be provided by a tool such as Google's Keyword Planner, except
a.
conversion rate for keywords
c.
level of competition
b.
average monthly searches
d.
suggested bid
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Advertising and Promotion An Integrated Marketing Communications Perspective
Authors: George Belch, Michael Belch
10th Edition
78028973, 978-0078028977
