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In developing a segmentation strategy for an organization, Demographic segmentation variables are always the most important to consider. True False
In developing a segmentation strategy for an organization, Demographic segmentation variables are always the most important to consider.
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False
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Project Management A Managerial Approach
Authors: Jack R. Meredith, Samuel J. Mantel,
7th Edition
470226218, 978-0470226216
