In discussing how firms design adaptive organizations, we looked at tradeoffs that firms make, sacrificing either efficiency or rapid communication depending on the industry in which they compete. Assume you are asked to be a consultant to a start-up, and the firm is planning to compete in the online banking industry. What sort of Organizational Structure would you recommend, and why? Please be specific and use the correct terminology for the various structural approaches you choose.

(Chapter 7) Daft, Richard L. and Marck, Dorothy; Understanding Management (Cengage Learning, 2015, 2013)