In discussing Tesla's recent 5-for-1 stock split, Daniel Sparks of The Motley Fool stated "one of the primary reasons companies split their stock is to make shares more affordable to retail investors. This makes the company's shares more liquid and accessible to more investors." As an investor, I should expect All of these can be expected with a stock split Elon Musk's ownership % to remain unchanged Total equity reported on the balance sheet to remain unchanged The number of shares I hold to increase by 400% (i.e. from 100 to 500), and price per share to fall by 80%